Market Intelligence

Maverick can help you keep up with the latest trends and identify customer needs and growth opportunities through its market research services, including:

• Designing and distributing surveys, and providing comprehensive analysis of the outcomes.

• Sourcing, recruiting, and conducting interviews with librarians, researchers, and other customer and stakeholder segments.

• Competitor and market landscape reviews to give insights into the market and how a wide variety of publishers might be approaching different risks and opportunities.  This analysis might target a defined group of competitors for a specific product or area or take a broader look at the market from a specific point of view.