Maverick helps publishers establish a clear strategic vision and align their operations to long-term goals. This support often starts with:

• Defining or refining the organisation’s mission, values, and purpose.

• Conducting a strategic assessment to understand current capabilities, market position, and competitive dynamics.

• Identifying key growth drivers, target audiences, and emerging industry opportunities.

Maverick develops structured multi-year strategic plans that translate high-level ambitions into actionable roadmaps. Key features include:

• Gap analysis and performance diagnosis: we conduct diagnostic and SWOT-style evaluations to identify strengths, weaknesses, and opportunities, ensuring priorities are grounded in data-driven insights.

• Objective setting and performance metrics: we assist clients in defining SMART objectives and Key Performance Indicators (KPIs), often spanning across marketing, sales, content development, and digital transformation.

• Prioritisation and sequencing: we design multi-year roadmaps that sequence business priorities, initiatives, and milestones. These plans show when specific activities (e.g. product launches, tech upgrades, partner development) should occur over time, often aligned with publishing cycles.

• Tactical planning across functions: our strategic plans bring together marketing, sales, branding, pricing, licensing, and distribution ensuring all teams are aligned under a common plan.

Maverick supports clients at every stage of strategic planning:

• Development of long-term business strategies, including open access, subscription models, and digital-first transformation.

• Formulation of launch plans for new publishing ventures or product platforms.

• Scenario planning for navigating industry shifts, such as funding policy changes, new market entrants, or evolving digital platforms.

Beyond planning, Maverick helps clients translate strategy into action:

• Facilitating board-level and leadership workshops to align teams around strategic priorities.

• Creating detailed implementation plans that incorporate company structure, resource allocation, and risk management.

• Providing monitoring frameworks for tracking progress and adapting strategy over time.