Sales & Commercial Services

Maverick provides a range of sales and commerical support services to help publishers maximise revenue across global markets:

• Institutional and Direct Sales

  We provide strategic advice, market targeting, customer acquisition and retention, consortia negotiations, and managment of RFP responses.

• Rights and Licensing

  Our approach combines market knowledge with data-driven insights to identify potential opportunities for revenue growth, identification of target markets, licensing policy and guidelines and fee structures and pricing guidelines.

• AI Content Licensing

  We help our customers navigate the complexities of AI licensing, including guidance on the types of rights required, feasibility of licensing content, landscape review, preparation of a generic template, and outreach and negotiation support.

• Distributor Management

  Identifying, selecting, and managing distribution partners worldwide; creating pricing strategies and incentive structures.

• Sales Reporting & Analysis

  Detailed market segmentation, competitor analysis, and pipeline reporting.