Marketing

  • Maverick can work with your existing plans or develop bespoke marketing strategies, providing project-based or retainer support to complement your in-house team and drive engagement. Our services include:

    • Strategic marketing plans with thought leadership strategies, targeted messaging, and go-to-market plans.

    • Marketing communications, campaign management, and execution.

    • PR and media relations strategies.

    • Social media services including SEO and SEM.  

  • Maverick provides product marketing support to develop and implement campaigns across different channels, sectors, geographies and customer types to support B2B and B2C growth.

    • New product launches and/or existing product extension.

    • New market sector development and sales segmentation.

    • Feature/benefit and USP identification.

    • Battle cards designed to support your products and sales teams.

    • Content developed to support cross-selling and upselling.

    • Go-to-market plans produced for maximum impact.

  • Maverick’s marketing team develops strategies and content that resonate with your target audience, building loyalty and advocacy while positioning your brand as an authoritative and trusted source of information.

    • Creating effective engagement and communication strategies aligned to the target audience, business goals, and channel.

    • Designing social media strategies to address declines in referral traffic, promote key messages in priority markets, and optimise content for Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Generative Engine Optimisation (GEO).

    • Producing thought leadership content including white papers, blogs, case studies, podcasts, and webinars to deliver valuable insights on specific challenges.

    • Delivering researcher education and outreach initiatives.

    • Driving author engagement through author toolkits and portals, content, and peer-led webinars.